eCommerce Web Design: Why You Need The Latest Technology?

Do you run an eCommerce business? Are you looking to get your website designed or redesigned? In that case, you need to tell your eCommerce web design company to integrate the latest technology. An aesthetically appealing website is important for attracting traffic but advanced functionalities too are crucial. From cybersecurity to responsive design, your website must have all these features for higher conversions.

Let’s get to know why it is important for eCommerce businesses to integrate advanced technology when getting their website developed by a custom web design company.

To Deal With The Cyber Security Threat

You must get the latest technology features integrated into your website to deal with the threat of cyber security. Your eCommerce solutions provider will integrate secure payment gateways, data encryption and SSL certificates. This will instil consumers’ trust to shop on your website.

Some of the major concerns regarding cyber security are mentioned below:

Phishing: Cybercriminals target the users of eCommerce websites by sending fake messages to get personally identifiable information (PII). This is called Phishing. Cybercriminals trick users into share their passwords, bank account numbers and credit/debit card numbers to get unauthorised access to their bank accounts.

Malware: Malware is malicious software that can infest any mobile or laptop. It is used to obtain PII, such as credentials to steal money.

Using advanced technology, your developing team must make sure of robust cybersecurity. It is crucial to safeguard your customers’ data from any type of data breach. It is also important for your brand reputation.

Responsive Web Design

When you go with a bespoke web design, you can tell your developers to design a responsive website. How it will be useful for your business? A responsive website automatically scales its layout, including content and other design elements as per the screen size of the device on which it is viewed. This takes care of all users, whether using mobiles, laptops, tablets or desktops.

bespoke web design

KOL Limited is a leading ecommerce solutions provider in the UK. They have experience and expertise in custom web design along with digital marketing services. 

How is a Responsive Website Beneficial?

A responsive ecommerce site will have some benefits, let’s know them:

Better UX, More Engagement

A responsive ecommerce web design will enhance the look and feel of your site to appeal to the users. It will offer a better user experience (UX) to improve engagement and increase the number of returning customers.

A responsive bespoke web design will take less time to load the page. Pictures will appear in proper resolution, making users stay on the website. They can easily look at your products and buy from you, thus better UX results in increased conversions. If the load time is more, then users will abandon your site and will never return.

Better SEO, Higher Ranking

If your website is responsive, Google will rank it higher based on being mobile friendly. Add to it the benefits of SEO (search engine optimisation), and your site’s rankings can get a boost on Search Engines Results Pages (SERPs).

Captivating Visuals

Captivating visuals on your website can allure and engage users. Your team should know the art of visual storytelling. The images, graphics, videos and animations on your site must be able to communicate your brand story in an interesting way. It is great for brand recognition and higher engagement.

Using the latest technology one can get an interactive site designed by a team of skilled developers. They will use CSS animations and parallax scrolling for an impressive dynamic site. An appealing shopfront can result in more consumers purchasing your products. Ecommerce custom web design utilising advanced technology can result in a high converting beautiful bespoke website. So take action and beat the competition!