I was thinking about the definition of “eco fashion” today. Since I’ve spent the better part of three years developing an eco-friendly fashion line, I reasoned, “If anyone should genuinely comprehend the meaning of the above, it should be me.” The issue is that it’s useless for me to know what something means if others can’t understand what it means and how it might apply to their way of life. So let’s get started, and I’ll try to explain what “eco fashion” means.
You might figuratively divide “eco fashion” into two distinct categories. First, there is the notion that ecological and environmentally sustainable ideas are more akin to a fad or fashion—or, as stated, something that will be forgotten or swept under the rug in the coming years.Second, it can be seen as fashion, as in apparel, accessories, fragrances, aftershaves, and footwear that are produced with consideration for the environment.
The statement that “eco fashion” is clothing produced with the environment in mind should be the point of emphasis for “eco fashion” as apparel and its derivatives. What exactly does this mean? According to me, it might signify one of the following four things:
- Organic materials are used to generate and design fashion.
- Fashion is developed and created from recycled materials that would otherwise be surplus.
- Fashion is produced and manufactured using recycled materials that were not originally associated with fashion.
- Fashion is produced and created that directly benefits the environment.
These are my four categories, and I think you’ll agree that they excellently embody the spirit of “green fashion.” Many designers, brands, and labels have created products under the aforementioned themes that can appeal to a wider audience, but, at the moment, the percentage of the population that truly embraces products developed under the subject of “green fashion” remains niche. This is by no means a problem because “green fashion” is still relatively new and has at least a century’s worth of contemporary styling to contend with.
The most important question is what will happen in the coming years.Is “green fashion” melting and combining with conventional fashion—some could even argue that it has already started? Has it become clear that going the “eco-fashion” route is not significantly more expensive and has significant advantages over conventional production techniques? As a result of smaller-scale designers, companies, and labels, anything currently done on a small scale will eventually be pricey. However, if “eco fashion” becomes popular and all methods are naturally eco-friendly, there won’t be a definition, only a change in the underlying principles.
Since I am one of the little makers of “green fashion” who will suffer as a result, some people may wonder why I am writing this. Some people might argue that clients who would have sought out Excentree because of its niche appeal won’t need it anymore. Well, there is where you are wrong; yeah, we would no longer be niche, but it won’t be the customers who need us directly; it will be the major department stores, clothing stores, and the like who will benefit from our experience and expertise.
We shall lead the eco-evolution since the “eco fashion” proponents have prepared for this time of change. If I’m not mistaken, the goal of “eco fashion” is to benefit both the client and the earth, not to remain niche. I, for one, will continue to advocate for mainstream “eco fashion” because it can only be beneficial to our people and our planet. What does it mean when so-called eco-gurus, eco-reporters, eco-commentators, and eco-critics use the phrase “eco has gone too popular” recently? I’ve been shocked to read about it and hear them use it. Collaboration should only be seen favorably. Whether it’s a multibillion-dollar enterprise or a small start-up, every little bit counts in the fight against climate change. I understand those who question how an oil firm might be environmentally friendly. The important thing is not what they do, but rather that they accept responsibility and choose to do something constructive. Nobody can demand that businesses cease operations because their industry is perceived to be environmentally harmful; it is utter nonsense.
I worry from time to time that “green fashion” is nothing more than a trend that people will jump on once they get bored, and too many other people share the same opinion. Eco-friendly fashion can help the future, thus we should all work together to advance this cause rather than arguing or disparaging others’ efforts because we don’t like how they clutter our style. In our pursuit of success, we must be farsighted; when our chosen specialty expands as it should, we must not lose sight of our values. In conclusion, I would encourage everyone who supports or cares about the preservation of our world to collaborate with others who are new to an eco-conscious mindset. Don’t overlook the big picture; our existence’s landscape is what we really need to save.