The Expert SaaS explainer videos have been a part of the marketing plan of Software-as-a-Service (SaaS) companies for a long time. You can fascinatingly demystify your SaaS product to your audience via these explainers. Besides, customers will show interest in your software-as-a-service product if they clearly understand its purpose. This is where video explainers (explainer videos or simple explainers) can come to rescue you.
As a matter of fact, explainers can help you at multiple stages in the SaaS sales cycle. Put differently, you can use them in the awareness and customer retention stages, in addition to stages in between. These videos help you sell your software with a positive customer experience once customers understand your SaaS solution.
In this post, we shall talk about in detail how explainers demystify software-as-a-service solutions.
How Do Explainers Fit into the SaaS Sales Process?
The software-as-a-service market has grown with time, and so is competition among SaaS providers. Throughout the world, there are thousands of companies offering SaaS solutions. Moreover, companies have become more reliant than ever on SaaS software.
However, companies (buyers) research software-as-a-service solutions before deciding whether to purchase it or not. Many of those companies have multiple decision makers to decide about the purchase of software-as-a-service solutions.
High-quality explainers explaining SaaS solutions clearly can help SaaS companies catch the attention of the aforementioned decision makers. They can give potential buyers an immediate sense of software-as-a-service products and how they can help them.
Besides, creating explainers to introduce your SaaS product lets you creatively demystify it with music, color, and pacing. You can share video explainers on your website to encourage visitors to know about your software-as-a-service solution.
In addition, you can use your SaaS explainers on social media platforms to reach a broader audience. You can also share SaaS video explainers with potential customers that answer your customers’ queries during the sales process.
Put differently, using the right explainer video at the right time can convince decision makers to finally purchase your SaaS solution. So, you can understand how explainers fit into the SaaS sales process helping the sales team or feeding the sales funnel.
How Do Explainer Videos Demystify SaaS Solutions?
Now, you know how explainers fit into the SaaS sales process. It is time you know how you may use them to demystify software-as-a-service solutions that you may offer. Besides, the competition among SaaS companies is tough. So, you need to make sure your SaaS product stands out among the rest. In this respect, you can make SaaS explainers explaining your software-as-a-solution while addressing the following things:
1. Customer Pain Points
You should make sure you clearly address the pain points of your potential customers in the video. In other words, your video should depict your SaaS product as the ideal solution to their problems. You can accomplish that with ease via a custom-made animated explainer video that video animation experts specialize in creating. So, you should hire the experts to help you create a brilliant explainer, fascinatingly explaining your software-as-a-service product.
Moreover, you can expect prospective buyers to purchase your SaaS software if they clearly understand its purpose. Video explainers via their fascinating visuals have the power to explain complex software-as-a-service solutions. Therefore, you can confidently invest in an explainer video for the same purpose.
2. Customers’ Queries or Issues
You may already have customers using your software-as-a-service after subscribing to it. However, they may face common issues using your software. You can demystify the solutions to those issues via video explainers serving as a support guide for your customers. It won’t only make your customers happy but also help you establish a trustworthy business relationship with them. Most importantly, establishing a positive relationship with your customers will keep your SaaS brand top of your customers’ minds.
We shall also share with you several tips on creating one-of-a-kind explainers to explain your SaaS solution to your customers. Before that, we want you to know the noticeable benefits of SaaS explainer videos.
Prominent Benefits of SaaS Explainer Videos
The noticeable benefits of explainers include the following:
1. Simplified Communication
Software-as-a-service products can prove complex to use for potential and actual users. In addition, explaining their features succinctly is a challenge. This is where explainers, especially animated ones, can simplify things. Put differently, they can easily explain the complex features of SaaS products (software).
2. Enhanced Engagement
Another benefit of using video explainers to explain your SaaS solution to the audience is their inherent engagement. You can effectively communicate with your audience via an explainer video how your software-as-a-service solution works. Moreover, the audience will listen to you or interact with your SaaS video in an animated format with enhanced engagement
3. Increased Conversions
Explainers have a reputation for increasing conversion rates for businesses, provided that they create them well. The same holds for software-as-a-service explainers. So, you can confidently invest in custom-made SaaS explainers to demystify your SaaS solution and increase conversions eventually.
Tips for Creating Brilliant SaaS Explainers
You can capitalize on the following tips for creating brilliant SaaS explainers:
1. Craft Videos for Each Stage of the Sales Process
You should create explainers to communicate with the specific audience in the stage of the software-as-a-service sales process. It will ensure you get the desired results from the explainers you create for your software-as-a-service brand.
2. Keep the Videos Short Yet Focused
Create a video of around 2 minutes or less. Plus, focus on presenting a solution to the audience in the video while addressing one or two pain points. In order to address other needs of your audience, you can certainly create more videos.
3. Make a Video Reflecting Your Brand
It is important that you use colors, music, animation style, etc., in the video reflecting your SaaS brand. Partnering with an explainer video company can help you in this respect.
Conclusion
SaaS explainer videos let you demystify your SaaS solution to the audience in a fascinating way. Moreover, you can smartly use these explainers in every stage of the software-as-a-service sales process. Exploiting SaaS video explainers, you can successfully address your customers’ pain points and common issues they face using software-as-a-service software. Simplified communication, enhanced engagement, and increased conversions are prominent benefits of these videos. Lastly, keep your video short yet focused when using a SaaS explainer to demystify your SaaS solution to the audience.