Brand recognition and loyalty are the most important aspects of the success
of a business. Entrepreneurs look for different cost-effective ways to boost
products’ awareness and one of them is through woven labels. These small,
carefully designed pieces add a finishing and personalized touch to the product
and boost professionalism. Their advantages encompass beyond identification and
are immensely advantageous for clothing products.
In this article, we’ll shed light on all of the benefits you can unleash by
integrating woven labels into your saleable garments. Besides, we’ve also taken
the other side of the coin, the drawbacks of them into consideration after
discussing the positive side. Exploring them will enable you to identify
custom clothing labels’ suitability with your products.
10 Benefits Of Woven Labels For Clothing Products
Versatility
The woven labels are incredibly versatile as they come with a great range of
variety. You can also use them on different types of apparel, such as hats,
hoodies, tees, jackets, shirts, pants, et cetera. Apart from the garment type,
you can also get the freedom to choose their placement within the clothing. For
instance, you can place them on a lower hemline, a sleeve, off the pocket, or
on the back of the neck. Thus, it is up to you how to make use of this
versatile item.
Opportunities For Creativity
A lot of times designers use artwork as the main source of their branding
within their clothing products. It limits the creative opportunities as the
primary focus is on exhibiting information related to the brand.
On the other hand, integrating woven labels into your garments will let them
handle the job related to your branding.
It will also offer creative opportunities, allowing you the ground where you
can express your artistic mind. You can experiment with your imaginative
choices, make your art stand out, and attract your potential clients. It will
increase your chances of making more sales and generating high revenue.
Access To Higher Quality
The woven labels are usually higher in quality compared to other types of
tags, such as printed ones. Their top standard is one of the reasons behind
their immense popularity in the clothing sector. As best-quality material is
used in the making, the item displays a lavish look and makes the garments
appear more elegant.
The stitches add a more textured feel to the product and make the logo look
more tasteful. However, the overall quality of the knitted tag may depend on
the supplier you shop from. Consider a top manufacturer who offers you at an
affordable price without compromising on the quality factor.
Durability
The top-notch woven labels also come with great durability and last longer
than the printed type. Their colours don’t fade away so easily or wear down
after multiple washes and constant usage. They also don’t fray from edges over
time. Their appearance and feel remain the same even after many years. It
allows your business name, logo, or slogan to be stamped on it, and be
readable. This feature will strengthen your branding and endlessly boost your
brand awareness.
Soft And Cosy Texture
Woven labels are soft and cosy in terms of their texture. It makes them feel
comfortable in direct contact with the skin. Their supple and comfy feel avoids
any irritation or discomfort for the wearer, making them an ideal option for
garments. Therefore, many designers consider this type for toddler and kid’s
apparel.
Endless Customization
Woven labels provide endless customization for every aspect. A variety of
choices allows you to pick the ones that align with your product and brand
image, thus achieving perfection for your items. For example, you can choose
the backing of your tag, be it the iron-on or the sewn one.
You also get to choose the shade that resonates with your brand colours from
a vast variety of options for the colour. Besides, it also comes in many types
of sizes, textures, levels of finesse, and much more for your desired
personalization. This flexibility allows one to successfully add a personalized
touch.
Branding Consistency
Creating brand consistency is important for brands with a broad product
range. The best way to develop it is through using the same
personalized printed labels across all your sellable items, from hats to hoodies, shirts, etcetera. Glancing at your personalized knitted tag will enable your clients to easily identify your products in the competitive market. Thus, it will create
consistency around your brand and amplify customer retention.
A Marketing Tool
Knitted tags serve more than a means of identification, they’re valuable
assets and an effective marketing tool for fashion brands. They establish a
distinctive look and boost brand image. Products gain an enhanced professional
look and authenticity after adherence to these tiny customized pieces. Hence,
they play a vital role in the success of clothing businesses.
Seamless Integration Into Garment’s Aesthetics
A lot of times tags when included in garments don’t complement well with the
overall look and end up ruining the product’s aesthetics. However, this is not
the case with knitted tags as they offer seamless integration into product
designs. They effortlessly harmonise with the style of apparel and blend well with
its design. Consequently, its integration makes your brand’s identity prominent
without overshadowing the design of a product.
Trademark Protection
Trademark protection is one of the most concerning factors within the
clothing industry. You should be careful about this aspect to safeguard your
ownership rights. For this, the knitted tag is preferable to the printed one,
as the woven logo can’t be easily replicated. Thus, this type is the best way
to showcase your logo on the garments.
Major Drawbacks Of Woven Clothing Labels
- Unable To Exhibit Fine And Tiny Details
Knitted tags are not a suitable choice if you want to include fine details
or text in a small font within the design. They are unable to display the
minute detailing that is possible for the printed type.
Woven labels are comparatively more expensive than their counterpart, the
printed tag. Weaving to create a specific design requires yarn to be run many
times. So, carrying out the manufacturing process to achieve maximum perfection
requires a lot of time and effort, thus increasing the overall cost.
To Conclude
As you can see, woven labels can bring a vast variety of benefits to your
clothing brand. Personalizing it correctly will enhance your brand image and
consistency, plus skyrocket your business’s success to the next level. However,
it also has two drawbacks, making it unsuitable for companies who want to
exhibit fine details on their knitted tags. Nonetheless, integrate woven labels
into your clothing products if want to enhance the quality of your apparel and
your design doesn’t require minute details.
