RSS has been here since the 90s. And over the course of time, it has grown in popularity. If you are still doubtful if you have seen the RSS widget in recent years, let us remind you. While surfing the internet, we often come across some websites with informational blogs and feeds embedded in them.
These exactly are RSS widgets, one of the oldest tools used in content marketing if you want to reach out to larger audiences. And netizens use RSS widgets to keep a tab on the desired content. This can be for following news headlines, weather reports, episodes of audio and video series and sometimes even podcasts.
Let’s have a look at the benefits of the RSS widget for website.
Benefits OF RSS Widget On Website
There are so many businesses embedding RSS widget on website. Have a look at the benefits to make a firm decision.
Raises the Content Visibility Online
RSS widget is a great way to deliver content to the potential audience or website visitors. Your target audience is looking for content to devour. And with an RSS feed, you can provide them with the content they want to consume. This will help you keep in the eyes of your target audience and make your brand more visible on the internet.
Fresh Content With Live Update Increases Engagement
When you opt to embed RSS feed on website, you sign up for live and updated content for your readers. RSS feeds allow you to display the latest content from another website on your own website, providing your visitors with up-to-date information and fresh content.
By displaying content from other sources on your website, you can keep visitors engaged for longer periods of time. This can lead to higher pageviews, longer time on site, and ultimately, increased conversions.
Saves You Time For the Content Creation Process
Search engines look for a website that has updated content. Content creation can be a stress for any website owner. Instead of manually updating your website with new content, an RSS widget allows you to automate the process. This can save you time and resources, allowing you to focus on other aspects of your website or business.
Enhances User Experience
If you are looking for a better user experience, embedding an RSS widget can be a great help for you. Once you start providing a variety of content from multiple sources, you can enhance the user experience on your website and provide value to your visitors. This can help build trust and credibility with your audience.
Improves SEO
While there is no direct proof that the RSS widget helps in improving SEO, the other benefits are the contributing factor that helps in improving the search engine optimizations of your website.
Apart from that, by displaying content from other websites, you can provide more comprehensive information on a topic. This can improve your website’s search engine optimization (SEO) by increasing the relevance and depth of your content.
Provides Valuable Information
Your target audience is looking for valuable content. This is where you can use the RSS feed.
RSS feeds can be used to display news, industry updates, and other valuable information relevant to your target audience. This can help establish your website as a go-to source for information in your industry or niche.
Increases Social Media Engagement
For modern brands social media presence is important. But what is more important is the social media engagement. Once you start displaying content from other websites, you can easily share that content on your own social media channels. This can help increase your social media engagement by providing your followers with valuable and interesting content.
Ways To Embed RSS Widget On A Website
While you are opting to embed an RSS widget on your website, you should be aware that there are many aggregator tools in the industry that will help you in the process. You just need to choose the best aggregator tool to embed RSS feeds on websites. Your aggregator tool should help you to customize the overall look of the widget. For example, your aggregator tool should allow you to change the themes and layouts of the RSS widget. Apart from that, the tool should be flexible enough to change the colour schemes of the fonts to make the feed more visually appealing.
Here are some of the methods that you can use to embed RSS feed on website:
- Social Media Aggregator Tool
- WordPress Plugin
In A Nutshell
RSS might be the oldest technology for content marketing. But it is not dead yet, it is alive and thriving. As a website owner, you can opt for an RSS widget to maximize the productivity of your campaign. So what are you waiting for?
We have mentioned all the possible and verified benefits of embedding RSS widget on website. So try along and see your website grow.